Founded in 1960 by Paul Fish as a life insurance only operation, Paul moved his business from Maumee to downtown Waterville in 1976, adding property & casualty insurance to the agency’s offerings around the same time.  Paul’s son, William, joined the business full time in 1987, eventually becoming owner upon Paul’s retirement in 2002.  Jerel Fish joined his uncle and grandfather in 1999 as a personal lines account manager, soon became the agency’s primary life insurance agent and officially became the business’ third-generation family owner in the spring of 2016.

Throughout the agency’s history the Fish family has remained dedicated to providing personalized insurance advice and service while matching clients’ needs to the companies that can offer the greatest value.